The Heirloom Garden Blog

by Mina Palencia

Mar­keters argue that some mar­ket­ing prac­tices in the past may not nec­es­sar­ily work today. But flyer mar­ket­ing is def­i­nitely not one of those. In fact, dis­trib­ut­ing fly­ers is con­sid­ered one of the most effec­tive ways to pro­mote a busi­ness up until now. Your small gar­den­ing busi­ness can get great pro­mo­tional ben­e­fits from flyer print­ing. First, these are afford­able and can be printed in vol­umes, which give you the abil­ity to reach wider audi­ence with­out spend­ing extra. Easy dis­tri­b­u­tion is another feat of mar­ket­ing using fly­ers. The catch, though, is that you have to cre­ate really inter­est­ing and eye-catching prints in order to get peo­ple to read them. Your flyer prints should be of high qual­ity, cre­ative and pro­vide value to readers.

Tips for Effec­tive Gar­den­ing Flyers

* Eye-Catching Design Visu­als, vivid col­ors and cool graph­ics, play a very impor­tant role in stir­ring up people’s emo­tions. Get peo­ple inter­ested in your prints by includ­ing eye-catching designs and cre­ative twist. It’s not every day that peo­ple see a bonsai-shaped flyer so why not try to cre­ate one to pro­mote your gar­den­ing ser­vices. You can include infor­ma­tion or a lit­tle his­tory about bon­sai plants. Tell your read­ers that you can turn their gar­dens into fab­u­lous Japan­ese gar­dens with dif­fer­ent bon­sai plants.

* Catchy Head­lines You should not for­get about these. Aside from vivid col­ors and design, your prints’ head­lines play an impor­tant role of hook­ing the read­ers. Don’t use your busi­ness name and logo as the head­line of your prints. This will not get people’s atten­tion. Use head­lines like “We give you the gar­dens of your dreams with­out need­ing you to lay all the money on the table.” Head­lines that tell peo­ple what ben­e­fits they can get from your busi­ness would make them read what you have to say.

* Induce Trust Includ­ing tes­ti­mo­ni­als in your prints is one way of doing this. Peo­ple would want to know whether they can entrust their pre­cious gar­dens to you and they want proofs. Tes­ti­mo­ni­als from happy and sat­is­fied clients would induce trust among cus­tomers who are in doubt. You can also include before and after pho­tos of your gar­den­ing projects to show­case your skills and give proofs of how good you are at what you do.

* Offer Guar­an­tee Peo­ple would not want to spend their hard-earned dol­lars for noth­ing. If they don’t know any­thing about your busi­ness, they will have sec­ond thoughts about hir­ing you. Erase the doubts of your prospec­tive clients by offer­ing guar­an­tee. Back up your busi­ness by includ­ing money back guar­an­tee once your client is not sat­is­fied with your services.

* Your Offer and Call to Action Dis­counts, free items and free on-site con­sul­ta­tion — these are just few of the things that you can offer to your prospec­tive clients. Include offers like these to your prints to get pos­i­tive reac­tions among the recip­i­ents. You should also not for­get about your call-to-action mes­sage. Words like “20% dis­count on Hard Land­scap­ing if you present this coupon. Only first 100!” would be effective.

Get­ting more clients for your gar­den­ing busi­ness is easy with flyer mar­ket­ing. How­ever, you must know how to cre­ate your prints in order for them to be effec­tive. The tips above shall help you with con­cep­tu­al­iz­ing sales-generating fly­ers. In addi­tion, don’t for­get to look for reli­able print­ing ser­vices. You need fly­ers that are printed using qual­ity inks and paper.

About the Author

Mina Palen­cia is a writer who resides in Lan­caster, LA. She has expe­ri­ences writ­ing for online mar­ket­ing cam­paigns, writ­ing tech­ni­cal doc­u­ments for online audi­ences and loves blogging.